Utah State Office of Education
Utah State Office of Education Home
Overview About CTE Calendar Areas of Study Supporting Programs Funding
 



Work-Based Learning Program
Work-Based Learning Manual - Marketing Your Program

"There are a lot of ways people learn. You can learn in the classroom, but the best learning sometimes takes place actually on the job. First of all, it's a clearly applied skill. Second of all, it's a very specific skill and one that really matters. We're finding that many of our children learn better in an actual work setting, particularly when it is combined with an academic experience."
– Michael O. Leavitt, Former Governor of the State of Utah

Work-Based Learning Manual Marketing Your Program - PDF

MARKETING YOUR PROGRAMWork-Based Learning Logo
For schools to gain the support of the community and nurture effective relationships with employers and community organizations, a full range of marketing activities should be undertaken. This section of the manual focuses on two aspects of marketing your Work-Based Learning program:

-Program Promotion
spacer
-Work Site Development

PROGRAM PROMOTION
Below you will find a list of opportunities to market your Work-Based Learning program to the different stakeholders involved.

PROMOTION TO PROGRAM CONSUMERS
Parents

-SEOP
-Back to School Night
-School Orientation Meetings
-Registration Packets
-School and PTA Newsletters

Faculty/Counselors/Administration

-Faculty Meetings
-Classroom Presentations
-Nominating Teacher for Each Intern
-E-mail

Students

-Classroom Presentations
-SEOP
-Student Registration
-School Newspaper
-Bulletin Board – Highlight an Intern

Business Community

-Attend and Present at Local Business Meetings - Chamber of  Commerce, Rotary Club, Lions Club, Kiwanis Club, Etc.
-Present to Professional Associations - Medical, Accounting, Legal,  Etc.
-Distribute Request for Interns Form to Local Businesses

PROMOTION IDEAS
General Promotion Ideas

-Create Brochures
-Share Intern Presentations
-Sponsor Open Houses

Employer Promotion Ideas

-Distribute Employee Training Packets
-Use Successful Partners to Recruit Their Peers
-Show Appreciation for Business Partners - Thank You Cards, Gift  Certificates, Candy, Christmas Cards, Pens, Notepads,  Recognition Certificates, Etc.
-Keep a Database with Name, Address, Phone Number of Current  Employers

District Personnel/School Board/Legislator Promotion Ideas

-Present at Local School Board Meetings
-Host Site Visits with Intern Panels, Include Parents in Panel

Additional General Promotion Ideas
The following promotion ideas promote involvement of multiple key groups. Activities should be used based on identified needs, wants and available funding.

Written Materials
Newspapers, Brochures, Business Profile, Employer Bulletins, Fliers, Mailers

Visual Recognition
Career Fairs, Student Portfolios, Publicity

Personal Contacts
District/Regional Coordination Meetings, Announcement, Open Houses

WORK SITE DEVELOPMENT
Identify Potential Business Partners:

  • Gather information about potential employers through personal contacts and professional organizations. A Request for Intern Form can be used to facilitate this purpose.
  • Network with friends and co-workers. Many people have work site contacts among friends and family. Do not underestimate the value of these contacts.
  • Survey local organizations. Find out the types of Work-Based Learning activities organizations in your community are willing to sponsor.
  • Coordinate with community organizations such as your local chamber of commerce and the Utah Department of Workforce Services.
  • Research each organization. Gather information such as the number of employees, services or products provided, job opportunities, contact names, information about other similar companies or organizations, etc.
  • Additional sources for identifying and targeting employers include:

    -Alumni
    -Business Publications
    -Chamber of Commerce
    -Churches
    -Civic Organizations
    -Federal Agencies
    -Human Resource Departments
    -Internet
    -New Business License Lists
    -Non-profit Organizations
    -Parents of Students
    -Private Employment Agencies
    -Professional Organizations and Associations
    -Small Business Development Center
    -Telephone Books
    -Utah Department of Workforce Services
    -Want Ads
    -Workforce Investment Act (WIA)

 

Updated January 22, 2010  


 

CTE Logo

Supporting Programs
Comprehensive Counseling & Guidance
spacer
CTE Introduction

CTE Pathways
spacer
Nontraditional Careers
spacer
Skill Certificate

Work-Based Learning
spacer
spacerBasic Training Resources
spacer
spacerCalendar
spacer
spacerConference Wrap-up
spacer
spacerCourse Information
spacer
spacerCTE Introduction - WBL
spacer
spacerEducator Licensing
spacer
spacerLinks
spacer
spacerListServ
spacer
spacerPathways
spacer
spacerProgram Approval
spacer
spacerPublications and Resources
spacer
spacerSkills Grids
spacer
spacerarrowWork-Based Learning Manual
spacerOverview
spacerEducator Licensing
spacerGlossary
spacerLegal Issues
spacerLocal Board Sample Policy
spacerMarketing Your Program
spacerSample Forms
spacerStandards and Assurances
spacerResources
spacerWBL Activities

Download Program Flyer - PDF

CTE...Giving Students the Edge

FOR MORE INFORMATION:
sherry [dot] marchant [at] schools [dot] utah [dot] gov (Sherry Marchant), Specialist
Work-Based Learning
Phone: 801>538-7594
Fax: 801>538-7868

maggie [dot] bradshaw [at] schools [dot] utah [dot] gov (Maggie Bradshaw) , Support Staff
Work-Based Learning
Phone: 801>538-7941




careers.utah.gov schools.utah.gov utahcte.org Contact CTE Home
 
 
 
 
© Copyright 2010, Utah State Office of Education, Career and Technical Education.
All rights reserved. Privacy Policy enforced.

250 East 500 South
P.O. Box 144200
Salt Lake City, UT 84114-4200
 
 
 
CTE Home Utah State Office of Education