Course Information
Marketing Semester Curriculum Resources

According to the U.S. Department of Labor, advertising, marketing, promotions, public relations and sales managers held about 646,000 jobs in 2004.

Listening Guides

Chapter 1.1: Marketing Is All Around Us - Word | PDF
Chapter 1.2: The Importance of Marketing - Word | PDF
Chapter 1.3: Fundamentals of Marketing - Word | PDF
Chapter 2.2: Market Segmentation - Word | PDF
Chapter 5.1: The Free Enterprise System - Word | PDF
Chapter 6.1: Government and Laws - Word | PDF
Chapter 12.1: Knowing Your Product and Your Customer -                        Word | PDF
Chapter 12.2: Preparation for the Sale - Word | PDF
Chapter 13.1: The Sales Process - Word | PDF
Chapter 13.2: Determining Needs - Word | PDF
Chapter 14.1: Presenting the Product - Word | PDF
Chapter 14.2: Objections and Rejections - Word | PDF
Chapter 15.1: How to Close a Sale - Word | PDF
Chapter 15.2: Customer Satisfaction and Retention - Word | PDF
Chapter 17.1: Promotional Concepts and Strategies - Word | PDF
Chapter 17.2: Types of Promotion - Word | PDF
Chapter 19.1: Advertising Media - Word | PDF
Chapter 20.1: Preparing Print Advertisements - Word | PDF
Chapter 21.1: Distribution - Word | PDF
Chapter 25.1: Price Planning - Word | PDF
Chapter 26.2: Setting Prices - Word | PDF
Chapter 28.1: Marketing Research - Word | PDF
Chapter 29.1: Marketing Research - Word | PDF
Chapter 30.1: Product Planning - Word | PDF

Outlines

Chapter 1.1: Marketing and the Marketing Concept - Word | PDF
Chapter 1.3: Fundamentals of Marketing - Word | PDF
Chapter 2.2: Market Segmentation - Word | PDF
Chapter 5.1: Market-Oriented Economic Systems - Word | PDF
Chapter 6.1: Government and Laws - Word | PDF
Chapter 11: Management - Word | PDF
Chapter 12.1: What Is Selling - Word | PDF
Chapter 12.2: Getting Ready to Sell - Word | PDF
Chapter 13.1: The Sales Process - Word | PDF
Chapter 13.2: Determining Needs in Sales - Word | PDF
Chapter 14: Presenting the Product - Word | PDF
Chapter 15: Closing the Sale - Word | PDF
Chapter 17.1: The Promotional Mix - Word | PDF
Chapter 17.2: Types of Promotion - Word | PDF
Chapter 19.1: Advertising - Word | PDF
Chapter 21 & 22: Distribution - Word | PDF
Chapter 25 & 26: Price - Word | PDF
Chapter 28 & 29: Marketing Information Systems & Research - Word | PDF
Chapter 30: Product Planning - Word | PDF

PowerPoint Presentations Version I

Chapter 1.1: Marketing Is All Around Us - PowerPoint
Chapter 1.2: Utility - PowerPoint
Chapter 1.3: Fundamentals of Marketing - PowerPoint
Chapter 2.2: Segmentation - PowerPoint
Chapter 5.1: The Free Enterprise System - PowerPoint
Chapter 6.1: Government and Laws - PowerPoint
Chapter 12.1: Selling - PowerPoint
Chapter 12.2: Preapproach, Projecting and Product Info - PowerPoint
Chapter 13: Initiation the Sell - PowerPoint
Chapter 14: Presenting the Product - PowerPoint
Chapter 15: Closing the Sale - PowerPoint
Chapter 17.1: Promotional Mix - PowerPoint
Chapter 17.2: Promotional Concepts and Strategies - PowerPoint
Chapter 19.1: Advertising - PowerPoint
Chapter 25 & 26: Price Planning and Pricing Strategies - PowerPoint
Chapter 28 & 29: Information Management & Market Research - PowerPoint
Chapter 30: Product Planning - PowerPoint

PowerPoint Presentations Version II

Chapter 1.1: Marketing Is All Around Us - PowerPoint
Chapter 1.2: The Importance of Marketing - PowerPoint
Chapter 1.3: Fundamentals of Marketing - PowerPoint
Chapter 2.2: Market Segmentation - PowerPoint
Chapter 5.1: Market-Oriented Economic Systems - PowerPoint
Chapter 6.1: Government and Laws - PowerPoint
Chapter 12.1: What Is Selling - PowerPoint
Chapter 12.2: Getting Ready to Sell - PowerPoint
Chapter 13.1: The Sales Process - PowerPoint
Chapter 13.2: Determining Needs in Sales - PowerPoint
Chapter 14.1: Product Presentation - PowerPoint
Chapter 14.2: Objections - PowerPoint
Chapter 15.1: How to Close a Sale - PowerPoint
Chapter 15.2: Customer Satisfaction and Retention - PowerPoint
Chapter 17.1: Promotional and Promotional Mix - PowerPoint
Chapter 17.2: Types of Promotion - PowerPoint
Chapter 19.1: Advertising Media - PowerPoint
Chapter 20.1: Essential Elements of Advertising - PowerPoint
Chapter 21.1: Distribution - PowerPoint
Chapter 25.1: Price Planning Considerations - PowerPoint
Chapter 26.2: Strategies in the Pricing Process - PowerPoint
Chapter 28.1: Marketing Information Systems - PowerPoint
Chapter 29.1: The Marketing Research Process - PowerPoint
Chapter 30.1: Product Planning, Mix and Development - PowerPoint

Other

MarkEd Laps Alignment with Standards and Objectives - PDF
Marketing Essentials Comparison - Word | PDF

 

Updated January 22, 2010