Course Information
Marketing Full Year Curriculum Resources

According to the U.S. Department of Labor, advertising, marketing, promotions, public relations and sales managers held about 646,000 jobs in 2004.

PART I
Listening Guides

Chapter 1.1: Marketing Is All Around Us - Word | PDF
Chapter 1.2: The Importance of Marketing - Word | PDF
Chapter 1.3: Fundamentals of Marketing - Word | PDF
Chapter 2.2: Market Segmentation - Word | PDF
Chapter 3.1: Global Economies - Word | PDF
Chapter 4.1: International Trade - Word | PDF
Chapter 5.1: Business Opportunities - Word | PDF
Chapter 5.1: The Free Enterprise System - Word | PDF
Chapter 5.2: Ethics and Social Responsibility - Word | PDFChapter 6.1: Government and Laws - Word | PDF
Chapter 11.1: Management Structures - Word | PDF
Chapter 11.2: Management Functions - Word | PDF
Chapter 12.1: Knowing Your Product and Your Customer - Word | PDF
Chapter 12.2: Preparation for the Sale - Word | PDF
Chapter 13.1: The Sales Process - Word | PDF
Chapter 13.2: Determining Needs - Word | PDF
Chapter 14.1: Presenting the Product - Word | PDF
Chapter 14.2: Objections and Rejections - Word | PDF
Chapter 15.1: How to Close a Sale - Word | PDF
Chapter 15.2: Customer Satisfaction and Retention - Word | PDF
Chapter 16.3: Purchase Orders and Invoices - Word | PDF

Outlines

Chapter 1.1: Marketing and the Marketing Concept - Word | PDF
Chapter 1.3: Fundamentals of Marketing - Word | PDF
Chapter 2.2: Market Segmentation - Word | PDF
Chapter 3.1: Global Economies - Word | PDF
Chapter 4: Global Economies - Word | PDF
Chapter 4 : Worksheet - Word | PDF
Chapter 5: Terms - Word | PDF
Chapter 5.1: Market-Oriented Economic Systems - Word | PDF
Chapter 5.2: Business Opportunities - Word | PDF
Chapter 6: Notes - Word | PDF
Chapter 6: Additional Notes - Word | PDF
Chapter 6.1: Government and Laws - Word | PDF
Chapter 6.2: Social Responsibility - Word | PDF
Chapter 6.2: Worksheet - Word | PDF
Chapter 11: Management - Word | PDF
Chapter 12.1: What Is Selling - Word | PDF
Chapter 12.2: Getting Ready to Sell - Word | PDF
Chapter 13.1: The Sales Process - Word | PDF
Chapter 13.2: Determining Needs in Sales - Word | PDF
Chapter 14: Presenting the Product - Word | PDF
Chapter 15: Closing the Sale - Word | PDF

PowerPoint Presentations - Version I

Chapter 1.1: Marketing Is All Around Us - PowerPoint
Chapter 1.2: Utility - PowerPoint
Chapter 1.3: Fundamentals of Marketing - PowerPoint
Chapter 2.2: Segmentation - PowerPoint
Chapter 3.1: Political and Economic Analysis - PowerPoint
Chapter 4.1: Global Analysis - PowerPoint
Chapter 5.1: The Free Enterprise System - PowerPoint
Chapter 5.2: Business Opportunities - PowerPoint
Chapter 6.1: Government and Laws - PowerPoint
Chapter 6.2: Social Responsibilities and Ethics - PowerPoint
Chapter 11: Top Management - PowerPoint
Chapter 12.1: Selling - PowerPoint
Chapter 12.2: Preapproach, Projecting and Product Info - PowerPoint
Chapter 13: Initiating the Sell - PowerPoint
Chapter 14: Presenting the Product - PowerPoint
Chapter 15: Closing the Sale - PowerPoint

PowerPoint Presentations Version II

Chapter 1.1: Marketing Is All Around Us - PowerPoint
Chapter 1.2: The Importance of Marketing - PowerPoint
Chapter 1.3: Fundamentals of Marketing - PowerPoint
Chapter 2.2: Market Segmentation - PowerPoint
Chapter 3.1: What Is an Economy - PowerPoint
Chapter 4.1: International Trade - PowerPoint
Chapter 5.1: Market-Oriented Economic Systems - PowerPoint
Chapter 5.2: Business Opportunities - PowerPoint
Chapter 6.1: Government and Laws - PowerPoint
Chapter 6.2: Social Responsibility and Ethics - PowerPoint
Chapter 11.1: Management Structures - PowerPoint
Chapter 11.2: Management Functions - PowerPoint
Chapter 12.1: What Is Selling - PowerPoint
Chapter 12.2: Getting Ready to Sell - PowerPoint
Chapter 13.1: The Sales Process - PowerPoint
Chapter 13.2: Determining Needs in Sales - PowerPoint
Chapter 14.1: Product Presentation - PowerPoint
Chapter 14.2: Objections - PowerPoint
Chapter 15.1: How to Close a Sale - PowerPoint
Chapter 15.2: Customer Satisfaction and Retention - PowerPoint
Chapter 16.3: Purchase Orders, Invoices and Shipping - PowerPoint

Other

MarkEd Laps Alignment with Standards and Objectives - PDF
Marketing Essentials Comparison - Word | PDF

PART II
Listening Guides

Chapter 17.1: Promotional Concepts and Strategies - Word | PDF
Chapter 17.2: Types of Promotion - Word | PDF
Chapter 19.1: Advertising Media - Word | PDF
Chapter 20.1: Preparing Print Advertisements - Word | PDF
Chapter 21.1: Distribution - Word | PDF
Chapter 22.1: Transportation Systems and Services - Word | PDF
Chapter 23.1: The Role of the Buyer - Word | PDF
Chapter 25.1: Price Planning - Word | PDF
Chapter 26.2: Setting Prices - Word | PDF
Chapter 27.1: Calculating Prices - Word | PDF
Chapter 27.2: Calculating Discounts - Word | PDF
Chapter 28.1: Marketing Research - Word | PDF
Chapter 29.1: Marketing Research - Word | PDF
Chapter 29.2: The Marketing Survey - Word | PDF
Chapter 30.1: Product Planning - Word | PDF
Chapter 30.2: Sustaining Product Sales - Word | PDF
Chapter 31.1: Branding Elements and Strategies - Word | PDF
Chapter 31.2: Packaging and Labeling - Word | PDF
Chapter 32.2: Credit and Its Importance - Word | PDF

Outlines

Chapter 17.1: The Promotional Mix - Word | PDF
Chapter 17.2: Types of Promotion - Word | PDF
Chapter 19.1: Advertising - Word | PDF
Chapter 21 & 22: Distribution - Word | PDF
Chapter 23.1 & 23.2: Purchasing - Word | PDF
Chapter 25 & 26: Price - Word | PDF
Chapter 28 & 29: Marketing Information Systems & Research - Word | PDF
Chapter 30: Product Planning - Word | PDF
Chapter 31: Branding, Packaging and Product Labeling - Word | PDF
Chapter 32.3: Credit Card IQ - Word | PDF

PowerPoint Presentations - Version I

Chapter 17.1: Promotional Mix - PowerPoint
Chapter 17.2: Promotional Concepts and Strategies - PowerPoint
Chapter 19.1: Advertising - PowerPoint
Chapter 20.1: Preparing Print Advertisements - PowerPoint
Chapter 21 & 22: Distribution - PowerPoint
Chapter 23: Purchasing - PowerPoint
Chapter 25 & 26: Price Planning and Pricing Strategies - PowerPoint
Chapter 28 & 29: Information Management & Market Research - PowerPoint
Chapter 30: Product Planning - PowerPoint
Chapter 31: Branding - PowerPoint
Chapter 32.2: Credit - PowerPoint

PowerPoint Presentations - Version II

Chapter 17.1: Promotional and Promotional Mix - PowerPoint
Chapter 17.2: Types of Promotion - PowerPoint
Chapter 19.1: Advertising Media - PowerPoint
Chapter 20.1: Essential Elements of Advertising - PowerPoint
Chapter 21.1: Distribution - PowerPoint
Chapter 22.1: Transportation Systems and Services - PowerPoint
Chapter 23.1: Role of the Buyer - PowerPoint
Chapter 25.1: Price Planning Considerations - PowerPoint
Chapter 25.2: Factors Involved in Price Planning - PowerPoint
Chapter 26.2: Strategies in the Pricing Process - PowerPoint
Chapter 27.1: Calculating Prices - PowerPoint
Chapter 27.2: Calculating Discounts - PowerPoint
Chapter 28.1: Marketing Information Systems - PowerPoint
Chapter 29.1: The Marketing Research Process - PowerPoint
Chapter 29.2: The Marketing Survey - PowerPoint
Chapter 30.1: Product Planning, Mix and Development - PowerPoint
Chapter 30.2: Sustaining Product Sales - PowerPoint
Chapter 31.1: Branding Elements and Strategies - PowerPoint
Chapter 31.2: Packaging and Labeling - PowerPoint
Chapter 32.2: Credit - PowerPoint

Other

MarkEd Laps Alignment with Standards and Objectives - PDF
Marketing Essentials Comparison - Word | PDF

Updated January 22, 2010