Course Information
Marketing I and II

According to the U.S. Department of Labor, advertising, marketing, promotions, public relations and sales managers held about 646,000 jobs in 2004.

Distribution

Channel Management - Word
Channel Management Presentation - PowerPoint
Channel Management Vocabulary - Word
Channels of Distribution - Word
Channels of Distribution Presentation - PowerPoint
Channels of Distribution Vocabulary - Word
Test Questions - Word

Marketing

Group Assignment - Word
Internet Assignment - Word
Listening Guide - Word
Marketing Mix Assignment - Word
Marketing Plan Outline - Word
Term Report Outline Presentation - PowerPoint
Test Review Presentation - PowerPoint
Understanding the World of Marketing - Word
Understanding the World of Marketing Outline Key - Word
Understanding the World of Marketing Presentation - Word
Understanding the World of Marketing Test - Word
Understanding the World of Marketing Test Key- Word

Market Research

Concentration Presentation - PowerPoint
Concentration Questions - Word
Data Groups - Word
Data Matter - Word
Group Activity - Word
Marketing Information Management Presentation - PowerPoint
Marketing Research Assignment - Word
Marketing Research Case Studies - Word
Name That Source Presentation - PowerPoint
Post Test - Word
Practice Test - Word
Student Questionnaire - Word
What's Your Problem - Word

Pricing

Day 1: Correct Pricing Practices I - Word
Day 1: Correct Pricing Practices II - Word
Day 1: Pre and Post Test - Word
Day 1: Pre and Post Test Key - Word
Day 1: Pricing Presentation - PowerPoint
Day 1: The Price Is Right Answer Guide - Word
Day 1: Unit Outline - Word
Day 1: Why the Difference - Word

Day 2: Pre and Post Test - Word
Day 2: Pre and Post Test Key- Word
Day 2: Price Research Activity - Word
Day 2: Pricing Presentation - PowerPoint
Day 2: Test Your Pricing Knowledge - Word
Day 2: Test Your Pricing Knowledge Answer Guide - Word
Day 2: Unit Outline - Word

General: Price Comparison Assignment - Excel
General: Pricing Game - Word

Product Service Planning

Brand Labeling Lesson Plan - Word
Designing a New Card - Word
Name That Brand Presentation - PowerPoint
New Product Planning Activity - Word
New Production Planning Activity Rubric - Word
Product and Service Management Presentation - PDF
Test Questions - Word

Promotion

Activity - Word
Listening Guide - Word
Mini Project - Word
Promotional Concepts - Word
Promotional Concepts and Strategies Presentation - PowerPoint

Selling

4 Styles Assignment Instructions - Word
4 Styles Teams - Words
10 Minute Sales Rubric - Word
23 Articles - Word
Activities of the Selling Process - Word
Competitor Comparison - Word
Lecture Notes - Word
Needs Benefit List - Word
Objections List - Word
Observing the Selling Process - Word
Phase In - Word
Prospects - Word
Research Log - Word
Sales Presentation - PowerPoint
Sales Interview - Word
Sales Portfolio Rating Sheet - Word
Sales Presentation - Word
Sales Presentation Rating Sheet - Word
Sales Representative Evaluation - Word
Sales Student Notes Presentation - PowerPoint
Sales Test - Word
Selling Process Sentence Completion - Word