Marketing Education is designed to prepare students for employment and/or continuing education opportunities in marketing through classroom instruction, experiential education, student internships, and through leadership and personal development by participating in student leadership organizations. Students will learn skills in developing, promoting, and distributing products in order to satisfy customer needs and wants.

MARKETING EDUCATION PATHWAYS
Utah Marketing Education Pathways are based on the national marketing sales and service career cluster pathways. By taking Marketing Education courses, students develop skills to successfully compete in the global marketplace or to own and operate their own business.

Marketing is an expansive field that covers industries from advertising to travel and tourism, from retail to sports and entertainment, from real estate to Internet marketing. As people do everything from shopping and dating to trading stock and taking classes on the Internet, e-Commerce is only going to get bigger. As a result, the acceleration of the Internet has made marketing a rapidly growing field. In fact, it is estimated that worldwide over 30 percent of all workers work in some area of marketing.

Below are the four Pathways in Marketing Education:

Marketing Entrepreneurship

Marketing Management

Sales and Service Marketing

Travel and Tourism

Our vision is to see that every student receives the academic knowledge and technical skills needed to be successful in a marketing career. Marketing Education students will develop essential career preparation skills through technical and experiential education, as well as personal leadership opportunities.

STUDENT LEADERSHIP ORGANIZATION
DECA is a secondary education association of marketing students that provides hands-on leadership development. Students learn how to develop, price, place, and promote products in the right business setting. The organization builds self-confidence, work attitudes, and communication skills.

DECA is involved in numerous service projects each year, holds conferences to teach leadership skills to chapter members, and holds regional, state, and national competitions each year where students’ skills in marketing-related activities are judged by individuals from the business community.

In 2010, over 150 students participated in competitive events at the national DECA conference. Twenty-five students were awarded medals in various competitions.

• Nationally there are over 180,000 members.
• Like national DECA members on Facebook at http://www.facebook.com/decainc.
• Follow national DECA members on Twitter at http://twitter.com/decainc.
  www.deca.org

• Utah has approximately 2,000 DECA members in 50 chapters.
  www.utahdeca.org

Utah Collegiate DECA is a post-secondary education association of marketing students that focuses on leadership development, competition, and community involvement. Utah Collegiate DECA promotes student growth in career identification and development, understanding our economic system, leadership development, understanding one’s role in society, and enhancing one’s self-development and self-esteem. Utah Collegiate DECA helps students develop skills and competence for their careers.

• Internationally there are over 13,600 members.
• Utah has 272 members.
  www.utahcollegiatedeca.org

NATIONAL RECOGNITION
DECA’s scholarship program provides over $250,000 in scholarships at an International Career Development Conference each year. More than fifty corporations provide scholarships throughout the DECA Scholarship Program. Each year, Utah has several students who are awarded scholarships for their academic excellence.

CAREER PREPARATION/ECONOMIC DEVELOPMENT
Each course in marketing prepares students to advance toward higher education, as well as acquire immediate job skills. Students learn how to become productive employees and gain the academic skills to increase their earning potential while still in high school.

Last year, 2,701 students were awarded a CTE Skill Certificate in Marketing, indicating a high level of performance.

STATE AND LOCAL PARTNERSHIPS

Retail Association
Utah Advertising Federation
Utah Bankers Association
Utah Hotel and Lodging Association
Utah Restaurant Association

Updated April 11, 2011