CTE :: CTE Introduction Program

CTE Content - Marketing

Marketing
Imagine creating a new cereal, designing the cereal box, and developing a marketing plan to sell the cereal.
Students do that in CTE Intro!

Approved Lesson Plans
ANY ROTATION: TEAM SHOULD COORDINATE

	Approved Lesson Title	Content Days
	-The 4 P's of Marketing Orientation Presentation (10 Minutes)	0.5 MKTG

BUSINESS ROTATION: 5 DAYS
Standard 9:
   Students will examine the workplace tasks and concepts in Marketing.
Objective 1:
   Explain the four P’s of Marketing (product, pricing, promotion, and place) and how they are used in
   business and in society.

	Approved Lesson Title	Content Days
	-Cereal Box (10 Days)	5 MKTG, 5 BUS
	-Marketing a Breakfast Cereal (5 Days)	5 MKTG
	-Teaching Marketing Through Auctions (6 Days)	5 MKTG, 1 BUS
	-Travel Leisure Company Project (10 Days)	5 MKTG, 5 BUS

FAMILY & CONSUMER SCIENCES ROTATION: 5 DAYS
Standard 9:
Students will examine the workplace tasks and concepts in Marketing.
Objective 2:
Explain the relationship and impact of marketing on the family and consumer.

	Approved Lesson Title	Content Days
	-Chill Tie: Free Enterprise (7 Days)	5 MKTG, 2 FACS
	-If I Were a Designer (7 Days)	5 MKTG, 2 FACS
	-Marketing a Child Care Service (7 Days)	5 MKTG, 2 FACS
	-Marketing a Restaurant (9 Days)	5 MKTG, 4 FACS
	-Puppet Factory (8 Days)	5 MKTG, 3 FACS
	-Running a School Bakery (7 Days)	5 MKTG, 2 FACS

TECHNOLOGY & ENGINEERING ROTATION - 5 DAYS
Standard 9:
Students will examine the workplace tasks and concepts in Marketing.
Objective 3:
Understand the relationship and impact of technology on marketing.

	Approved Lesson Title	Content Days
	-Creating and Marketing a Commercial (5 Days)	5 MKTG
	-Marketing Olympics (5 Days)	5 MKTG

Additional Resources

Marketing Education Contact Information
dale [dot] stephens [at] schools [dot] utah [dot] gov (Dale Stephens), Specialist
Marketing Education
Phone: 801>538-7867
Fax: 801>917-5298

Marketing: CTE Intro Lesson Assessment Criteria - PDF
Get detailed criteria for implementing marketing lesson plans in your CTE Introduction classroom.

Marketing: The 4 P's of Marketing Definitions - PDF
The four strategies of the marketing mix (product, price, promotion and place) are interconnected. Action in one affects decisions in another.

UEN Lesson Plan Creation Tool
To submit a lesson plan, you must be a registered user on UEN. Then, from your private UEN page, you can use the "Lesson Plan Creation Tool." Upon completion of the lesson plan, submit it by E-mailing its Web address to dale [dot] stephens [at] schools [dot] utah [dot] gov (Dale Stephens) . If the CTE Introduction Marketing Education Committee approves it, it will be posted to the Web. Click to view the lesson plan format. This shows the lesson plan template and associated data entry fields that must be completed for submission.

Updated November 11, 2010

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FOR MORE INFORMATION:
sherry [dot] marchant [at] schools [dot] utah [dot] gov (Sherry Marchant), Specialist
CTE Introduction
Phone: 801>538-7594
Fax: 801>538-7868

dawn [dot] jones [at] schools [dot] utah [dot] gov (Dawn Jones) , Support Staff
CTE Introduction
Phone: 801>538-7942