4 P'S OF MARKETING
Students will discover an interactive website that will introduce the 4 P's of marketing, consumer motivations, the importance of advertising, and supply and demand.

DETERMINE POTENTIAL CUSTOMERS
Students will determine who the potential customers are for a business simulation. Students will be able to determine an appropriate target market, and research customer wants and needs.

TYPES OF BUSINESSES
Students will identify different types of business ownership: sole proprietorship, partnership, and corporation.

RISK ASSESSMENT
Students will understand and demonstrate entrepreneurial concepts. Students will determine skills, characteristics, and risks of entrepreneurs.

4 P'S OF MARKETING
Students will discover an interactive website that will introduce the 4 P's of marketing, consumer motivations, the importance of advertising, and supply and demand.

AD MEDIA COSTS
Students will identify advertising media (magazines, newspapers, television, direct mail, radio, internet, and billboards) and examine their costs.

MARKETING TERMINOLOGY
Students will learn marketing terminology.

BASIC DESIGN TERMS
Students will understand basic design, page layout concepts, and terminology including white space, margins, headline, copy, color, page balance, font, font size, graphic formats, and design elements.

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

DESKTOP PUBLISHING & ADVERTISING
Students will be able to define terms related to advertising. Students will be able to identify focus groups for television, radio, and print ads. Students will create and perform a television commercial. Students will distinguish between effective and ineffective print ads. Students will also demonstrate basic desktop publishing skills.

LOGOS AND SLOGANS
Students will determine logos and slogans for popular companies. Students will then create a logo and slogan for their business.

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

CREATING WEBPAGES
Students will view source code on the Web. Students will use a webpage editor to create a website that includes multiple pages and links. The website will include a title heading, sub-heading, body text, text enhancements, and a graphic.

WEBPAGE COST ANALYSIS
Students will research a website to find costs of creating, hosting, updating, and traffic volume of a webpage.

STOCK DAILY WARM-UPS
Students will learn how to use the stock market as an investment tool with just a few minutes of each class.

STOCK MARKET
Students will be able to define and explain basic stock market terminology, understand what stock is as it pertains to ownership in public corporations, be able to read stock quotes on the Internet and/or newspaper, and simulate the buying and selling of stock.

CREATING A BUSINESS PLAN
Students will create a plan or portfolio for an imaginary business of their choice. The plan will include a cover page, executive summary, organizational plan, marketing plan, and financial needs summary. Students will also create business documents and advertisements to add to their portfolio.

BUSINESS STATE APPROVED TEXTBOOKS
http://www.schools.utah.gov/CURR/imc/RIMs-Search.aspx
Schools need to purchase basal/core or recommended primary materials that have gone through an independent alignment to the Utah Core. Schools may still purchase materials not listed on the state RIMs list as long as they have been reviewed and approved by their local school board.