MARKETING
For schools to gain the support of the community and nurture effective
relationships with employers and community organizations, a full range of
marketing activities should be undertaken. This section of the manual focuses
on two aspects of marketing your work-based learning program:
1. Program
Promotion
2. Work Site Development
PROGRAM PROMOTION
Below you will find a list of opportunities to market your work-based learning
program to the different stakeholders involved.
PROMOTION TO PROGRAM
CONSUMERS
Parents
- SEOP
- Back to School Night
- School Orientation Meetings
- Registration Packets
- School and Pta Newsletters
Faculty/Counselors/Administration
- Faculty Meetings
- Classroom Presentations
- Nominating Teacher for Each
Intern
- E-mail
Students
- Classroom Presentations
- SEOP
- Student Registration
- School Newspaper
- Bulletin Board – highlight
an intern
Business Community
- Attend and present at local
business meetings - Chamber of Commerce, Rotary Club, Lions Club, Kiwanis
Club, etc.
- Present to professional
associations - medical, accounting, legal, etc.
- Distribute Request for
Interns Form to local businesses
PROMOTION IDEAS
General Promotion Ideas
- Create brochures
- Share intern presentations
- Sponsor open houses
Employer Promotion Ideas
- Distribute employee training
packets
- Use successful partners
to recruit their peers
- Show appreciation for business
partners - thank you cards, gift certificates, candy, Christmas cards,
pens, notepads, recognition certificates, etc.
- Keep a database with name,
address, phone number of current employers
District Personnel/School
Board/Legislator Promotion Ideas
- Present at local school
board meetings
- Host site visits with intern
panels, include parents in panel
Additional General Promotion
Ideas
The following promotion ideas promote involvement of multiple key groups.
Activities should be used based on identified needs, wants and available
funding.
Written Materials
- Newspapers
- Brochures
- Business Profile
- Employer Bulletins
- Fliers
- Mailers
Visual Recognition
- Career Fairs
- Student Portfolios
- Publicity
Personal Contacts
- District/Regional Coordination
Meetings
- Announcement
- Open Houses
WORK SITE DEVELOPMENT
Identify Potential Business Partners
- Gather information about
potential employers through personal contacts and professional organizations.
A Request for Intern Form can be used to facilitate this purpose.
- Network with friends and
co-workers. Many people have work site contacts among friends and family.
Do not underestimate the value of these contacts.
- Survey local organizations.
Find out the types of work-based learning activities organizations in
your community are willing to sponsor.
- Coordinate with community
organizations such as your local chamber of commerce and the Utah Department
of Workforce Services.
- Research each organization.
Gather information such as the number of employees, services or products
provided, job opportunities, contact names, information about other similar
companies or organizations, etc.
- Additional sources for identifying
and targeting employers include:
- Alumni
- Business Publications
- Chamber of Commerce
- Churches
- Civic Organizations
- Federal Agencies
- Human Resource Departments
- Internet
- New Business License
Lists
- Non-profit Organizations
- Parents of Students
- Private Employment Agencies
- Professional Organizations
and Associations
- Small Business Development
Center
- Telephone Books
- Utah Department of
Workforce Services
- Want Ads
- Workforce Investment
Act (WIA)
