CTE Introduction - Utah State Office of Education

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Marketing Curriculum Integrated Activities

4 P's of Marketing Definition Sheet

Marketing Lesson Assessment Criteria

	Approved Lesson Title (length in 45 min sessions)		Content Days
ROTATION- UEN Curriculum Search Keywords - Standard & 0bjectives
Any Rotation (Team should coordinate)
	The 4 P's of Marketing Orientation Slideshow (10 minutes)		1/2 day
Business - BUS Mktg - Standard 2 Objective 9
The 4 P's of Marketing: Product, Price, Promotion, and Place as they relate to business. (5 days)
	Cereal Box - WordPerfect (10 days)		5 Mktg, 5 Bus
	Marketing a Breakfast Cereal (5 days)		5 Mktg
	Travel Leisure Company Project - WordPerfect (10 days)		5 Mktg, 5 Bus
	Teaching Marketing Through Auctions (6 days)		5 Mktg , 1 Bus
FACS - FACS Mktg - Standard 3 Objective 10
The 4 P's of Marketing: Product, Price, Promotion, and Place as they relate to the family and consumers. (5 days)
	Marketing a Restaurant (9 days)		5 Mktg, 4 FACS
	If I Were a Designer (7 days)		5 Mktg, 2 FACS
	Puppet Factory (8 days)		5 Mktg, 3 FACS
	Chill Tie - Free Enterprise (7 days)		5 Mktg, 2 FACS
	Running a School Bakery (7 days)		5 Mktg, 2 FACS
	Marketing a Child Care Service (7 days)		5 Mktg, 2 FACS
Tech & Engineering - TECH Mktg - Standard 4 Objective 10
The 4 P's of Marketing: Product, Price, Promotion, and Place as they relate to technology and engineering. (5 days)
4 P's of Marketing Definitions		Marketing Lesson Assessment Criteria
	Marketing Olympics (5 days)		5 Mktg
	Creating & Marketing a Commercial (5 days)		5 Mktg

For a list of ALL CTE Introduction Integrated lesson plans, go to the UEN Curriculum Search,
enter INTEGRATED as the keyword,
check CTE/CTE Introduction
and then scroll down and press SEARCH

To submit a lesson plan, you must be registered user on UEN. Then, from your private UEN page, you can use the "Lesson Plan Creation" tool. Upon completion of the lesson plan, submit it by e-mailing its Web address to Dale Stephens. If the CTE Introduction Marketing Education Committee approves it, it will be posted to the web. Click here to see the lesson plan format. This shows the lesson plan template and data entry fields that must be completed for submission.

Agriculture • Business • Economics • FACS • Health Science • Info Tech
Keyboarding • Marketing • Skilled & Technical Sciences • Tech & Engineering • NonTrad CTE

For further information, contact:
Dale Stephens, Marketing Education Specialist
Utah State Office of Education •  Career & Technical Education
250 East 500 South, PO Box 144200 •  Salt Lake City, UT 84114-4200
Phone: (801) 538-7867  •   Fax: (801) 538-7868

About CTE Introduction

Standards & Objectives