eCommerce Course 1
Online Marketing

~ UNIT 4 ~

Investments and the Internet
Lesson  33


Unit 1: Marketing Do's and Don'ts
Opening Page for Course 1 Unit 2:  Site Design and Development
Unit 3:  Flash® Projects with a Marketing Flair Unit 4:  Making Money Online



Introduction
  • The world has changed.  No longer does achieving a high education and staying at a career for 20 years guarantee any kind of retirement to rely on.  The entire population of the United States, regardless of age, needs to have investments of some kind in order to do more financially than merely "get by."  Here are a few choices for investments:
    1. Property investments
    2. Buy and sell businesses
    3. Buy and own a business, which often becomes another "job" if you personally run it.
    4. Investing in other companies, products, services. 
  • One way to invest in other companies is to gain an understanding of the Stock Market.  And learn to use the Stock Market to improve financial futures.
  • Many types of investments can be started and managed online.
The Stock Market Game

The Stock Market -- those who fear it rarely understand it.  Before effective investing in the Stock Market can take place, an understanding of the Stock Market needs to be had.  DECA is a strong supporter of SMG, The Stock Market Game.  Financial literacy is essential for a successful future, and a current high school graduation requirement.  One way to get this education is through the Stock Market Game.  Schools are encouraged to get involved.  In Utah,  contact Julie Felshaw at jfelshaw@usoe.k12.ut.us or (801) 538-7859.  To find out more about the Stock Market Game, visit the following web addresses (a new window will open for each link): 

The Internet as an Investing Tool

In years past, those wishing to invest relied 100% on their stock broker.  Stock brokers are still valuable resources.  But the Internet has opened avenues for more personal control over investments.  Several books have been written on the subject of online investing, including:

  • It's Your Money.  The E*TRADE Step-by-Step Guide to Online Investing.  by  Christos M. Cotsakos. Christos M. Cotsakos is the Chairman of the Board and CEO of E*TRADE
  • The Wall Street Journal Guide to Understanding Money & Investing.  by Kenneth M. Morris and Alan M. Siegel
  • Escaping the Coming Retirement Crisis.  by R. Theodore Benna and William Proctor.  R. Theodore Benna is the inventor of the 401(k) savings plan.
  • Financial Freedom by Richard P. Halverson
  • HyperW@rs, Strategies for Survival and Profit in the Era of Online Business by Bruce Judson.
Steps to Investing Online - The "How To"  (Getting Started)

The following steps were taken from "It's Your Money.  The E*TRADE Step-by-Step Guide to Online Investing."  The steps are not given in-depth within this lesson and some content is paraphrased.  No ownership of the following content is claimed by the author of this course or the Utah State Office of Education:
 

  1. Choose a Good Online Financial Service Provider.  A good online financial service provider should give you access to a broad range of investment alternatives and an ample amount of online resources and research information to manage your money.  Here are a few examples of online financial service providers:
  2. Open Your Account.  You will have to choose the type of account you want to open.  Here is a brief overview:
    • Individual, Joint, Custodial (accounts for minors), Business (Corporate, Sole Proprietorship, or Partnership), Investment Club (mutual investing), Trust and Estate (accounts for children).
    • There are also online retirement accounts:  Traditional IRAs, Rollover IRAs, Simplified Employee Pension Plans (SEP-IRAs), Savings Incentive Match Plan for Employees (SIMPLE IRAs), and Roth IRAs.
  3. Know Your Personal Financial Goals - Where You are Going.   The following guidelines are given: 
    • Outline yoru personal financial goals
    • Know your strengths
    • Know where you stand financially
    • Reduce debt
    • Invest small, steady amounts regularly
    • Don't buy one stock and hope it makes all of your dreams come true.  Diversify your  investments
    • Continue to learn and plan

Assignment, Part 1 --

Complete the following worksheet:
 

  1. I currently have $ ____________  .  available for investment.
  2. In order to enjoy my retirement and live the way I'm living now, I need an annual income of                          $. (About 80% of your current gross income or the gross income you'd like to have)
  3. In order to generate that amount of money in interest income on a yearly basis, at 6% interest, I would need the following capital investment:  $                  .  (To determine this number:  Take the number you entered in Item 2 and divide by 6, then mulitply by 100)
  4. I want to be ready to retire in              years.


Steps to Investing Online - The "How To"  (Types of Investments)

Stocks

When you buy stocks, you are buying a "share" of a company.  When you buy a "share" of a company, you are investing in that company.  You share in the profits and share in the losses.  The first time a company offers shares of their company is called an Initial Public Offering (IPO).

Bonds

While stocks are the form of ownership, Bonds are the equivalent of a loan  -- from the bondholder to the bond issuer.  The bondholder is the person or group of people issuing the loan to the company (buying the bond) and the bond issuer is the company receiving the investment (accepting the loan). Buying a bond from the federal government is pretty secure, but if you buy a corporate bond, you need to know how stable the company is, and all you can about it.

Mutual Funds

In a mutual fund, money is pooled from a number of investors and a fund manager invests it in a diversified mix of stocks, bonds, or other investment vehicles, depending on the objective of the fund.  In other words, when you buy into a mutual fund, you're actually purchasing shares, or pieces, of a portfolio (mix of securities) that could contain any number of different stocks and/or other securities depending upon what type of mutual fund it is. (E*Trade, Step-by-Step, Pgs 91-92)

Summary of Online Investing

We've just covered the very basics of online investing.  Buying stocks and bonds and mutual funds can all be done over the Internet. 

Online Banking

Now we'll switch gears to online banking.  According to Christos M. Cotsakos, CEO of E*TRADE, approximately 3 percent of all banking transactions in 1989 were done outside of downtown banks.  By the end of 1999, an estimated 65 percent of all banking was done over the Internet, by phone, or ATM.

Because of the increased competition for consumer dollars between online and offline financial institutions, banking fees are coming down.  The next time you watch a television commercial advertising "free checking," you can thank the Internet - the power of competition.
 
 
Assignment, Part 2 --

  1. Complete Assignment, Part 1 (see above)
  2. Know the material in this lesson for the Unit and State tests.
Utah State Office of Education
 
Opening Page Unit 1
Marketing Do's and Don'ts 
Unit 2 
Site Design & Development
Unit 3 
Flash® Projects
Unit 4 
Making Money Online

© 1999, 2000, 2001, 2002, 2003, 2004, 2005
This course has been rewritten based on teacher and student input