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Career and Technical Education

UTAH STATE OFFICE OF EDUCATION
MARKETING EDUCATION EDUCATOR LICENSING

LICENSE INFORMATION
Endorsements to teach courses/programs in marketing can attach to three educator licenses.

1) Secondary Education License
2) Career and Technical Education (CTE) License
3) Career and Technical Education (CTE) - Alternative Preparation Program (APP) License

The Secondary Education License is issued to individuals who complete a university teacher education preparation program. A teacher who qualifies for a secondary license may be endorsed to teach marketing courses/programs through demonstrated competency and/or meeting endorsement requirements.

A Career and Technical Education (CTE) License is awarded upon successful completion of the requirements

A Career and Technical Education - Alternative Preparation Program (CTE - APP) License may be issued to individuals who DO NOT have a Secondary Education License but qualify through a combination of post secondary courses/degrees and/or work experience related to marketing.

CTE-APP License Application - Word | PDF

ENDORSEMENT AND SAEP INFORMATION
Endorsement - Endorsements are requested when a licensed educator wants the authorization to teach outside his/her current endorsement area(s). All endorsement requirements should be completed before the application is submitted. A processing fee of $35.00 is the responsibility of the educator and must be submitted with the endorsement application.

SAEP - A State Approved Endorsement Plan (SAEP) is requested by an educator or district when that district has assigned the educator to teach outside of his/her endorsement area(s). The educator must have at least nine semester hours of related course work and/or two years of related work experience and complete the endorsement requirements within the timeframe identified in the plan. Since the SAEP is required by the district, the $30.00 processing fee is the responsibility of the district and must be submitted with the SAEP application.

The following endorsements are available for licensed educators seeking to teach marketing education courses. Click on the endorsement name for detailed information about each endorsement.

Marketing (Career and Technical)
Economics (Career and Technical – Marketing)
Entrepreneurship (Career and Technical – Marketing)

Complete the following to apply for a Marketing Education Endorsement or SAEP:

  • Select the endorsement needed and download the application form.
  • Fill out the form, including university/college course numbers and work experience, to indicate that minimum requirements in each area have been met.
  • Indicate whether you are applying for an endorsement or a SAEP.
  • Attach a copy of your transcripts and highlight related classes.
  • Attach copies of letters to verify employment.
  • Attach a copy of any applicable professional certifications.
  • Send the highlighted transcripts, professional certifications and completed form, along with the appropriate processing fee (see information above), to:

Utah State Office of Education
ATTN: Stephanie Ferris
Educator Quality and Licensing
250 East 500 South
P O Box 144200
Salt Lake City, UT 84114-4200


Marketing (Career and Technical) Endorsement Application - Word | PDF

Minimum Endorsement Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • Bachelor degree in marketing plus two (2) years related work experience, or
  • Two-year associate degree in marketing plus four (4) years related work experience, or
  • Six (6) years of appropriate related work experience.

Minimum SAEP Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • An assignment that requires the requested endorsement, and
  • Transcripts showing a minimum of nine (9) semester hours of completed course work related to the requested endorsement or two (2) years of approved endorsement related work experience, and
  • A plan submitted to and approved by the state specialist outlining the postsecondary courses or USOE approved marketing inservice classes that will be taken to fulfill the endorsement requirements.

Course Information

  • Any postsecondary course, pre-approved by the state marketing specialist, that directly applies to marketing.

Workshops

  • Marketing Summer Conference (three years possible)
  • Marketing Fall Leadership Conference (three years possible)
  • UACTE Conference – Marketing Session (three years possible)
  • USOE Sponsored Marketing Inservice Classes in Endorsement Related Field

The Marketing (Career and Technical) Endorsement allows an educator to teach the following courses:

  • Advertising / Promotion
  • Customer Service
  • e-Commerce Marketing
  • Economics - Marketing
  • Entrepreneurship - Marketing
  • Fashion Merchandising
  • Fashion Merchandising Advanced
  • Financial Services Marketing
  • Insurance Marketing
  • International Marketing
  • Junior Achievement
  • Leadership Management Principles
  • Marketing - Introduction
  • Marketing
  • Marketing - Advanced
  • Real Estate
  • Retailing
  • Sports and Entertainment Marketing
  • Travel and Tourism

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Economics (Career and Technical - Marketing) Endorsement Application - Word | PDF

Minimum Endorsement Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • Minimum of six (6) semester credits directly related to marketing. Courses must be approved by the state marketing specialist.

Minimum SAEP Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • An assignment that requires the requested endorsement, and
  • Transcripts showing a minimum of three (3) semester hours of completed course work related to the requested endorsement, and
  • A plan submitted to and approved by the state specialist outlining the postsecondary courses or USOE approved marketing inservice classes that will be taken to fulfill the endorsement requirements.

Course Information

  • Any postsecondary course, pre-approved by the state marketing specialist, that directly applies to marketing.

Workshops

  • Marketing Summer Conference (three years possible)
  • Marketing Fall Leadership Conference (three years possible)
  • UACTE Conference – Marketing Session (three years possible)
  • USOE Sponsored Marketing Inservice Classes in Endorsement Related Field

The Economics (Career and Technical - Marketing) Endorsement allows an educator to teach the following course:

  • Economics - Marketing

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Entrepreneurship (Career and Technical – Marketing) Endorsement Application - Word | PDF

Minimum Endorsement Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • Minimum of six (6) semester credits directly related to marketing. Courses must be approved by the state marketing specialist.

Minimum SAEP Requirements

  • Existing CTE/APP, CTE, or Secondary Education License, and
  • An assignment that requires the requested endorsement, and
  • Transcripts showing a minimum of three (3) semester hours of completed course work related to the requested endorsement, and
  • A plan submitted to and approved by the state specialist outlining the postsecondary courses or USOE approved marketing inservice classes that will be taken to fulfill the endorsement requirements.

Course Information

  • Any postsecondary course, pre-approved by the state marketing specialist, that directly applies to marketing.

Workshops

  • Marketing Summer Conference (three years possible)
  • Marketing Fall Leadership Conference (three years possible)
  • UACTE Conference – Marketing Session (three years possible)
  • USOE Sponsored Marketing Inservice Classes in Endorsement Related Field

The Entrepreneurship (Career and Technical – Marketing) Endorsement allows an educator to teach the following course:

  • Entrepreneurship - Marketing

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For additional information, contact
Dale M. Stephens
Marketing Education/Tech Prep Specialist
Utah State Office of Education
Career and Technical Education
250 East 500 South · PO Box 144200 · Salt Lake City, UT  84114-4200