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Marketing Education
Curriculum Resources
Career and Technical Education

SPORTS AND ENTERTAINMENT MARKETING
CURRICULUM RESOURCES

PowerPoint Presentations
     1.1 Discover the World of Sports Marketing - PowerPoint | PDF
     1.2 Marketing Of and Through Sports - PowerPoint | PDF
     2.1 The Fan - PowerPoint | PDF
     2.2 Sports Distribution - PowerPoint | PDF
     3.1 Sponsorship - PowerPoint | PDF
     4.1 The Event - PowerPoint | PDF
     4.2 Event Marketing Examples- PowerPoint | PDF
     5.1 Promotion - PowerPoint | PDF
     5.2 Sports Promotion and Projects- PowerPoint | PDF

Listening Guides
     1.1 Sports Marketing - Word | PDF
     1.2 Marketing Of and Through Sports - Word | PDF
     2.1 The Fan - Word | PDF
     2.1 The Fan Key - Word | PDF    
     2.2 Sports Distribution - Word | PDF
     3.1 Sponsorship - Word | PDF
     3.1 Sponsorship Key - Word | PDF
     4.1 The Event - Word | PDF
     4.1 The Event Key - Word | PDF
     4.2 Event Marketing Examples- Word | PDF
     5.1 Promotion - Word | PDF
     5.1 Promotion Key - Word | PDF
     4.2 Event Marketing Examples- Word | PDF

Projects 
     Marketing Plan Overview - Word | PDF
     Marketing Plan Rubric - Word | PDF
     Marketing Press Overview - Word | PDF
     Project Draft Log - Word | PDF    
     Promo 1 TV Storyboard - Word | PDF
     Promo 2 Radio Spot - Word | PDF
     Promo 3 Outdoor Advertisement - Word | PDF
     Promo 4 Give Away - Word | PDF
     Promo 5 Retailer - Word | PDF
     Sponsorship Proposal Worksheet - Word | PDF

Other
     Sports Marketing Vocabulary - Word | PDF
   

 



For additional information, contact
Dale M. Stephens
Marketing Education/Tech Prep Specialist
Utah State Office of Education
Career and Technical Education
250 East 500 South · PO Box 144200 · Salt Lake City, UT  84114-4200