ADVERTISING CURRICULUM RESOURCES

Standard 1: Creativity
     Creativity - PowerPoint | PDF
     Creativity Teacher Notes - Word | PDF
     Brain Teaser 1 - Word | PDF
     Brain Teaser 2 - Word | PDF
     Brain Teaser 3 - Word | PDF
     Creative Marketing Goo - Word | PDF
     Crossword Puzzle - Word | PDF
     The Butler Didn't Do It - Word | PDF
     The Butler Didn't Do It Solution - Word | PDF

Standard 2: What Is Advertising
     Advertising and Its Role in Promotion and Marketing - PowerPoint | PDF
     Advertising Teacher Notes - Word | PDF     
     Crossword Puzzle - Word | PDF
     Marketing Is All Around Us - Word | PDF
     Understanding the Product Element - Word | PDF
     What Are Product Elements - Word | PDF

Standard 3: Marketing Segmentation and Marketing Mix
     Marketing Segmentation and the Marketing Mix - PowerPoint | PDF 
     Marketing Mix Teacher Notes - Word | PDF
     Marketing Segmentation Teacher Notes - Word | PDF
     Can You Segment These Markets - Word | PDF
     Community Media Information - Word | PDF
     Crossword Puzzle - Word | PDF
     Green Supreme - Word | PDF
     Gummy Bear Market Research - Word | PDF
     Just Like Me - Word | PDF
     Lee's Department Store - Word | PDF
     Market Segmentation and Target Marketing Internet Activity - Word | PDF
     Planning a Promotional Mix - Word | PDF

Standard 4: Branding
     Branding - PowerPoint | PDF
     Branding Teacher Notes - Word | PDF
     Crazy Characters - Word | PDF
     Crossword Puzzle - Word | PDF
     Logo Win, Lose or Draw - Word | PDF

Standard 5: Promotion Through Publicity and Sales Promotion
     Promotion Through Publicity - PowerPoint | PDF     
     Promotion Through Publicity Teacher Notes - Word | PDF
     What Is Sales Promotion Teacher Notes - Word | PDF
     Crossword Puzzle - Word | PDF
     Publicity Research Worksheet - Word | PDF
     Why Try to Publicize - Word | PDF

Standard 6: Creating and Using Print Media
     Print Media - PowerPoint | PDF 
     Creating Print Media Teacher Notes - Word | PDF
     Magazines Teacher Notes - Word | PDF
     Newspapers Teacher Notes - Word | PDF    
     Crossword Puzzle - Word | PDF
     Designing a Magazine Advertisement - Word | PDF
     Evaluating Advertisements - Word | PDF
     Preparing a Print Ad for the Eyes of a Child - Word | PDF
     Preparing a Print Ad for the Eyes of a Child Rubric - Word | PDF
     Print Advertisement Activity - Word | PDF

Standard 7: Creating and Using Electronic Media
     Electronic Media - PowerPoint | PDF    
     Electronic Media Teacher Notes - Word | PDF 
     Advertise a Burger - Word | PDF
     Advertise an Activity - Word | PDF
     Crossword Puzzle - Word | PDF
     Examining Television Advertisements - Word | PDF
     Super Bowl Blitz - Word | PDF

Standard 8: Digital Media and Direct Mail
     Digital Media and Direct Mail - PowerPoint | PDF
     Digital Media Teacher Notes - Word | PDF
     Direct Mail Teacher Notes - Word | PDF
     Advertising Postcard - Word | PDF
     Crossword Puzzle - Word | PDF
     Online Advertisement Review - Word | PDF

Standard 9: Out of Home, Exhibitive, Specialty and Supplemental
     Out of Home, Exhibitive, Specialty and Supplemental - PowerPoint | PDF  
     Exhibitive Media Teacher Notes - Word | PDF
     Outdoor Media Teacher Notes - Word | PDF   
     Crossword Puzzle - Word | PDF