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CTE Content Areas

Marketing - Approved Lesson Plans

Imagine creating a new cereal, designing the cereal box, and developing a marketing plan to sell the cereal.
Students do that in CTE Intro!

Approved Lesson Titles

Content Days

Any Rotation: Team Should Coordinate

 

The 4 P's of Marketing Orientation Presentation (10 Minutes)

0.5 MKTG

Business Rotation: 5 Days

Standard 9
Students will examine the workplace tasks and concepts in Marketing.

Objective 1
Explain the four P’s of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.

 Approved Lesson Titles

 Content Days

Cereal Box (10 Days)

5 MKTG, 5 BUS

Grab Bag Marketing (5 Days)

5 MKTG

Marketing a Breakfast Cereal (5 Days)

5 MKTG

Teaching Marketing Through Auctions (6 Days)

5 MKTG, 1 BUS

Travel Leisure Company Project (10 Days)

5 MKTG, 1 BUS

Family & Consumer Sciences Rotation: 5 Days

Standard 9
Students will examine the workplace tasks and concepts in Marketing.

Objective 2
Explain the relationship and impact of marketing on the family and consumer.

Approved Lesson Titles

Content Days

Chill Tie: Free Enterprise (7 Days)

5 MKTG, 2 FACS

Don't Buy It (5 Days)

5 MKTG

If I Were a Designer (7 Days)

5 MKTG, 2 FACS

Marketing a Child Care Service (7 Days)

5 MKTG, 2 FACS

Marketing a Restaurant (9 Days)

5 MKTG, 4 FACS

Puppet Factory (8 Days)

5 MKTG, 3 FACS

Running A School Bakery (7 Days)

5 MKTG, 2 FACS

Technology & Engineering Rotation - 5 Days

Standard 9
Students will examine the workplace tasks and concepts in Marketing.

Objective 3
Understand the relationship and impact of technology on marketing.

Approved Lesson Title

Content Days

Creating a Company (5 Days)

5 MKTG

Creating and Marketing a Commercial (5 Days)

5 MKTG

Marketing Olympics (5 Days)

5 MKTG

Additional Resources

Contact Information
Marketing Education
Laura deShazo, Specialist
Business & Marketing Education
Phone: (801) 538-7572
Fax: (801) 538-7868 | laura[dot]deshazo[at]schools[dot]utah[dot]gov(E-mail)

Marketing: CTE Intro Lesson Assessment Criteria
Get detailed criteria for implementing marketing lesson plans in your CTE Introduction classroom.

Marketing: The 4 P's of Marketing Definitions
The four strategies of the marketing mix (product, price, promotion and place) are interconnected. Action in one affects decisions in another.

UEN Lesson Plan Creation Tool
To submit a lesson plan, you must be a registered user on UEN. Then, from your private UEN page, you can use the "Lesson Plan Creation Tool." Upon completion of the lesson plan, submit it by e-mailing its web address to laura[dot]deshazo[at]schools[dot]utah[dot]gov(Laura deShazo). If the CTE Introduction Marketing Education Committee approves it, it will be posted to the web. Click to view the lesson plan format. This shows the lesson plan template and associated data entry fields that must be completed for submission.